On a recent vacation with a friend I stopped by a food court for some take out Chinese food and found myself eagerly cracking open a fortune cookie. The fortune read: You will be successful in your career! I had to chuckle and smile while saying to myself... Now I just have to find a career!
For the last fourteen years I have spent helping people and nonprofit organizations free via my website. After much soul searching I knew it was time to sell the site to a buyer who was interested in preserving the last fourteen years of my work but also saw the value in what it represented. Fortunately this has occurred and soon the keys to the site will be turned over to the new owners.
With that closure brings a new beginning. Yet it is undeniable that part of my DNA will forever be focused on helping people in some way shape or form. Why this is so important and part of my make up is a hard question to honestly dissect. However, I do try consciously to act not just from my heart but from my head as well. It is so easy to fall into a pattern of being drawn into emotional appeals. However, in the world of giving one size does not fit all.
All individuals have varied experiences we bring to the table and life lessons we were taught as a child. Some of these have stuck with us today and many more have drifted into oblivion. So, is there truly a natural instinct to help? Studies on compassion and benevolence suggest so saying this is part of the evolution of human nature in seeking the greater good.
Yet one has to ponder if this is truly part of the human experience why have things gone so awry?
I for one believe that giving is mostly a learned experience. Sure your parents can try to express the goodness of why you should give but when it comes down to it, it is an individual decision and a choice one makes.
In the current environment we live in today there is ample opportunity to give and help others. Yet, there are equally as many different obstacles and excuses we purposely place in out path to push aside that part of our humanity to reach out and help another.
In my opinion the number one killer of the natural act of giving is economic uncertainty closely followed by crime and violence.
Simply put, if you don't feel safe and secure yourself you are less likely to help someone else. On television I keep seeing the statistic that 48% of Americans believe that the United States is on the verge of a major economic collapse! That in and of itself is a big deal. The media for the past three or four years has tried its best to convince people that economic recovery is occurring now. Oh Really?
The sad part of all this is that "credibility" appears to be at an all time low. Who can you trust? Ten years ago people would have looked at you sideways if you said: Trust but verify!
My mind can't help but drift back into time hearing the famous Kojack saying: "Who loves ya, baby?" Who indeed!
Showing posts with label charitable giving. Show all posts
Showing posts with label charitable giving. Show all posts
Wednesday, March 14, 2012
Thursday, April 8, 2010
The Value of Money
I'd like to start this thought process by asking you a few questions: Do you think it if takes you less time to earn $100 the value of that money changes? Let me put it another way, do you believe $100 means more to a person making $50,000 a year than to someone who makes $250,000 a year?
Apparently, many nonprofits are confused when answering these questions because the value of money seems to change! It is almost magical and there is a REAL presumption that more you make the less value the money must have. But is this true?
If you make more or have more money there is a reason. Granted this reason may be because the person was born into wealth or maybe because the person inherited a lot of wealth. People also make different amounts of money in relation to their education and/or job skills. The reason different people have more money than others depends on all sorts of different situations.
Regardless of how the money was received let's step back again and look deeper into the question of the value of money.
The paper and coin you hold does not discriminate against the buyer. In our example of $100 the same amount of gas or food can be purchased so what is the difference?
Well, it is because one person has more than the other person! Ok, so this means the more money you have the less value you place on it simply because you have more?
Really, is that logical?
Well, it is not just because one person has more than the other; it is really because the more money you have the "easier" life is for you. You know because you don't have to worry as much about different "things.”
Wow, so more money equals happiness and worrying about less "things"! Ah, wouldn't it be great if life were that simple where you could always count on a + b
equaling c no matter what day of the week it occurred.
Nonprofits need to understand that the people they are seeking to get a donation from know the value of money just as much as they do. If you make a personal donation to a cause I would suspect you are not doing so in a blind fashion, but responding in either in a very logical way or because of a certain emotion or attachment you feel for the organization.
Don't assume because someone might earn more or have more money than you do that the money somehow means less to them, because in most cases it does not!
Money does not make you worry less nor does it buy happiness. If it did all the millionaires in the world would be happy about life. Money is a tool, in the right hands it can create many things, but it is not the solution to fixing all problems!
Apparently, many nonprofits are confused when answering these questions because the value of money seems to change! It is almost magical and there is a REAL presumption that more you make the less value the money must have. But is this true?
If you make more or have more money there is a reason. Granted this reason may be because the person was born into wealth or maybe because the person inherited a lot of wealth. People also make different amounts of money in relation to their education and/or job skills. The reason different people have more money than others depends on all sorts of different situations.
Regardless of how the money was received let's step back again and look deeper into the question of the value of money.
The paper and coin you hold does not discriminate against the buyer. In our example of $100 the same amount of gas or food can be purchased so what is the difference?
Well, it is because one person has more than the other person! Ok, so this means the more money you have the less value you place on it simply because you have more?
Really, is that logical?
Well, it is not just because one person has more than the other; it is really because the more money you have the "easier" life is for you. You know because you don't have to worry as much about different "things.”
Wow, so more money equals happiness and worrying about less "things"! Ah, wouldn't it be great if life were that simple where you could always count on a + b
equaling c no matter what day of the week it occurred.
Nonprofits need to understand that the people they are seeking to get a donation from know the value of money just as much as they do. If you make a personal donation to a cause I would suspect you are not doing so in a blind fashion, but responding in either in a very logical way or because of a certain emotion or attachment you feel for the organization.
Don't assume because someone might earn more or have more money than you do that the money somehow means less to them, because in most cases it does not!
Money does not make you worry less nor does it buy happiness. If it did all the millionaires in the world would be happy about life. Money is a tool, in the right hands it can create many things, but it is not the solution to fixing all problems!
Wednesday, February 10, 2010
The Story of Generous Joe
As strange as it might sound Generous Joe is really concerned and confused about what he should do with all the money he has made and inherited. He has amassed quite a sum and he is not getting any younger. As the old saying goes: “You can’t take it with you!” Yet, despite what some might think, Joe has yet to see a hearse pulling a U-haul.
After all the struggles of life it just doesn’t make sense that in making your final plans on how to settle your estate it should be this hard! All the professional advice and legal loop holes trying to keep that distant relative Uncle Sam out of the picture still has left Joe wondering what he should leave his friends, family members and even to some of the nonprofits he has supported over the years.
Joe is one of those guys driven by a combination of logic and deep feelings. He is a softy at heart and is generous with the money to a fault. However, he tends to look at the pattern of others behavior when making smaller gifts and consciously judges not only the reaction of how the money is accepted and appreciated but also what choices are made with that money when it is actually spent.
Regardless of the circumstances when it comes to Joe helping someone the last question in his mind always defaults to: Am I really helping this person or am I just being a facilitator of bad judgment? While this might appear harsh to some that don’t know Joe he would assure you that this is based on his real life examples that he can point to over and over again.
He knows more than most that many people live their life by crisis and honestly hope that their “crisis of the moment” will also becomes yours as well. Especially if you are someone that is willing to help!
For Generous Joe this often times surfaces as a person asking for money to help pay a bill or get them out of a jam that they worked themselves into. Joe realizes everyone needs help at some point but for others it is more of a lifestyle choice rather than a tragic unexpected event.
When a crisis occurs close friends and/or family members are generally open to pleas for help and for the most part honestly don’t mind helping. However, while people like to think in their mind they can give a gift that comes with no strings attached, the reality is everyone has a tendency to closely view the future actions of these individuals because when we give money to someone we are making an investment in that person. Naturally we want to feel that our choice was a good one.
Unfortunately for Generous Joe he finds himself being disappointed again and again because it seems that the pattern of behavior that got the person in trouble in the first place hasn’t changed. Nor will it change, unless the person wants to or is forced to change.
Example: Joe has a friend named Vicky and he hated to see her struggling and constantly being so stressed out. He wanted to help and saw Vicky was always in a constant crisis and never had enough money to pay her bills. She owed a ton of money on her credit card bill, her car insurance was due, she had not paid her property taxes for several years on the trailer her parents had given her and her phone was disconnected again. She had borrowed all the money she could from her parents and they could not help anymore. She had been out of work for two weeks before finding another job but her world seemed to be collapsing around her, and she was constantly crying and depressed. Joe sat down with Vicky to assess her situation and added up all her outstanding bills and wrote checks to everyone she owed to wipe out all her debt. Within a year she was back in the same situation! How could this be?
Vicky’s freedom was short lived because she had never lived without debt and no one in her family had ever been debt free. Being out of debt had no meaning or value to her and she always had a wish list in her mind. Shopping was not based on her need but on her wants and she wanted it all! Her only concern was how much was the monthly payment not what it actually cost. Since Joe took away all her payments she was free to start over. Most are not as lucky as Vicky to have someone willing to step in and be that generous. Yet, unfortunately this story has repeated itself over and over again for Joe to the point where he no longer feels as compassionate as he once did.
For Joe family is important and he has plenty of nieces and nephews he could shower with wealth but he can’t help but wonder will that just poison them in the long run. Being spoiled is one thing but being out of control is another.
Finally Generous Joe enjoys being involved in the community with various nonprofit organizations. Last year Joe gave away thousands of dollars to charity but this too felt hollow because none of the groups he supports go much further than to send a receipt and sometimes that doesn’t even happen.
It is easy to see how Generous Joe can get jaded yet for whatever reason he hasn’t given up quite yet.
To date Joe has given away over seven hundred and eighty thousand dollars with planned gifts of over a million dollars. Maybe one day soon Joe will find the answer he is looking for, but until then, it wouldn’t hurt for you to look over your donor list to see if you can find your own Generous Joe and make sure he or she feels appreciated.
After all the struggles of life it just doesn’t make sense that in making your final plans on how to settle your estate it should be this hard! All the professional advice and legal loop holes trying to keep that distant relative Uncle Sam out of the picture still has left Joe wondering what he should leave his friends, family members and even to some of the nonprofits he has supported over the years.
Joe is one of those guys driven by a combination of logic and deep feelings. He is a softy at heart and is generous with the money to a fault. However, he tends to look at the pattern of others behavior when making smaller gifts and consciously judges not only the reaction of how the money is accepted and appreciated but also what choices are made with that money when it is actually spent.
Regardless of the circumstances when it comes to Joe helping someone the last question in his mind always defaults to: Am I really helping this person or am I just being a facilitator of bad judgment? While this might appear harsh to some that don’t know Joe he would assure you that this is based on his real life examples that he can point to over and over again.
He knows more than most that many people live their life by crisis and honestly hope that their “crisis of the moment” will also becomes yours as well. Especially if you are someone that is willing to help!
For Generous Joe this often times surfaces as a person asking for money to help pay a bill or get them out of a jam that they worked themselves into. Joe realizes everyone needs help at some point but for others it is more of a lifestyle choice rather than a tragic unexpected event.
When a crisis occurs close friends and/or family members are generally open to pleas for help and for the most part honestly don’t mind helping. However, while people like to think in their mind they can give a gift that comes with no strings attached, the reality is everyone has a tendency to closely view the future actions of these individuals because when we give money to someone we are making an investment in that person. Naturally we want to feel that our choice was a good one.
Unfortunately for Generous Joe he finds himself being disappointed again and again because it seems that the pattern of behavior that got the person in trouble in the first place hasn’t changed. Nor will it change, unless the person wants to or is forced to change.
Example: Joe has a friend named Vicky and he hated to see her struggling and constantly being so stressed out. He wanted to help and saw Vicky was always in a constant crisis and never had enough money to pay her bills. She owed a ton of money on her credit card bill, her car insurance was due, she had not paid her property taxes for several years on the trailer her parents had given her and her phone was disconnected again. She had borrowed all the money she could from her parents and they could not help anymore. She had been out of work for two weeks before finding another job but her world seemed to be collapsing around her, and she was constantly crying and depressed. Joe sat down with Vicky to assess her situation and added up all her outstanding bills and wrote checks to everyone she owed to wipe out all her debt. Within a year she was back in the same situation! How could this be?
Vicky’s freedom was short lived because she had never lived without debt and no one in her family had ever been debt free. Being out of debt had no meaning or value to her and she always had a wish list in her mind. Shopping was not based on her need but on her wants and she wanted it all! Her only concern was how much was the monthly payment not what it actually cost. Since Joe took away all her payments she was free to start over. Most are not as lucky as Vicky to have someone willing to step in and be that generous. Yet, unfortunately this story has repeated itself over and over again for Joe to the point where he no longer feels as compassionate as he once did.
For Joe family is important and he has plenty of nieces and nephews he could shower with wealth but he can’t help but wonder will that just poison them in the long run. Being spoiled is one thing but being out of control is another.
Finally Generous Joe enjoys being involved in the community with various nonprofit organizations. Last year Joe gave away thousands of dollars to charity but this too felt hollow because none of the groups he supports go much further than to send a receipt and sometimes that doesn’t even happen.
It is easy to see how Generous Joe can get jaded yet for whatever reason he hasn’t given up quite yet.
To date Joe has given away over seven hundred and eighty thousand dollars with planned gifts of over a million dollars. Maybe one day soon Joe will find the answer he is looking for, but until then, it wouldn’t hurt for you to look over your donor list to see if you can find your own Generous Joe and make sure he or she feels appreciated.
Monday, September 28, 2009
Nonprofit Bottom Fishing
Nonprofits spend an enormous amount of time and energy focused on seeking grants from foundations. I am not opposed to nonprofits finding funding where they can the simple facts remains:
Approximately 75% of all charitable giving comes from individuals and an additional 8% comes from planned gifts. Foundations account for approximately 12% of charitable giving and corporate contributions represent only 5%.
So are nonprofits in fact spending more time than necessary i.e. bottom fishing for contributions that are less frequent and harder to come by than actually spending more time focusing on where the money really comes from?
As a husband of over 20 years there is a phrase my wife says and continues to say as we build our relationship and that is spending “quality time” together!
The only real way nonprofits can grow their donor support is through lots of hard work, time, and effort. The keyword however is “time.”
You can choose to spend your time writing all the grants you want, but as most grant writers will confess the vast majority of grants are short term monies for a specific program or time period. Plain and simple, if your nonprofit lives by the grant, it will die when the grant runs out. By focusing so intently on getting grants nonprofits unfortunately have a tendency to slowly lose their identity, bending to mold and shape itself to fit what the foundation decides to fund.
Likewise, you can choose to spend your time differently.
Taking the example of a personal relationship for a moment I would challenge you to ask yourself this question. What makes you as an individual more likely to want to spend time with someone? Obviously, there has to be a common interest for the connection to work. You need to “get to know” what the other person likes or dislikes. We have all heard the cliché: Understanding what makes a person tick.
So, as a nonprofit what common interest do you have with your donor? How well do you know what they like or dislike about your program? Have you taken the time to ask or get to know them and what makes your donor tick? What are their motivations?
The only way you find out these answers is to spend time asking questions. If nonprofits spend more time asking open ended questions to their donors and really hearing what the donor is saying then I honestly believe less time would be needed for fundraising.
Approximately 75% of all charitable giving comes from individuals and an additional 8% comes from planned gifts. Foundations account for approximately 12% of charitable giving and corporate contributions represent only 5%.
So are nonprofits in fact spending more time than necessary i.e. bottom fishing for contributions that are less frequent and harder to come by than actually spending more time focusing on where the money really comes from?
As a husband of over 20 years there is a phrase my wife says and continues to say as we build our relationship and that is spending “quality time” together!
The only real way nonprofits can grow their donor support is through lots of hard work, time, and effort. The keyword however is “time.”
You can choose to spend your time writing all the grants you want, but as most grant writers will confess the vast majority of grants are short term monies for a specific program or time period. Plain and simple, if your nonprofit lives by the grant, it will die when the grant runs out. By focusing so intently on getting grants nonprofits unfortunately have a tendency to slowly lose their identity, bending to mold and shape itself to fit what the foundation decides to fund.
Likewise, you can choose to spend your time differently.
Taking the example of a personal relationship for a moment I would challenge you to ask yourself this question. What makes you as an individual more likely to want to spend time with someone? Obviously, there has to be a common interest for the connection to work. You need to “get to know” what the other person likes or dislikes. We have all heard the cliché: Understanding what makes a person tick.
So, as a nonprofit what common interest do you have with your donor? How well do you know what they like or dislike about your program? Have you taken the time to ask or get to know them and what makes your donor tick? What are their motivations?
The only way you find out these answers is to spend time asking questions. If nonprofits spend more time asking open ended questions to their donors and really hearing what the donor is saying then I honestly believe less time would be needed for fundraising.
Wednesday, September 2, 2009
How Nonprofits Attract Donors
First, nonprofits need to be fully aware that not everyone is a donor or wants to be a donor to your cause! For some reason many nonprofits think that just because they "do good" that everyone should be attracted to their cause, which is simply never the case. Nonprofits need to learn to cultivate donors by making connections with individuals that are really interested in what they are doing!
Also, realize that just because you have Ms. X, who is a donor or maybe even on your board of your organization, and she is friends with Ms. Y, who is known in the community as very generous and donates lots of money to causes, does not mean you should have instant access to go knocking on her door and expect a huge contribution. You have to learn as a nonprofit to really work at building a relationship and EARNING the right to ask for a contribution! While it is true that people give to people, sometimes regardless of the cause, if you are looking for long term donors you're going to have to work a little harder!
Do people in your community really know that your organization exists? If not, then you need to be like any other good business and get the word out and advertise. Don't expect everything free either! Be creative! Do you have a newsletter? Are you talking at civic groups? Are you listed in the phone book? Do you run an ad in the newspaper? Do you have a billboard? What are you doing to create your point of difference between your nonprofit and all the others out there in your community?
One good way to cultivate new donors is to have an open house. Lots of hard work up front has to happen in order to get people to come out, but in doing this you are casting a large net asking people to come see what you are all about. Realize that just because someone might stop by does not make them an instant donor! Take it slow. Example: Most folks hate going into a store shopping and having a pushy salesperson, right? So you don't need to be the pushy salesperson in your nonprofit. Show your best side, make a good first impression so there will be a chance for another connection later. If possible get people to give you some information about themselves so you can follow up with them later. If nothing else just send them a card saying thanks for stopping by!
** Very Important** People want to be a part of a success and a winning team not a sinking ship!
If people come to your organization and get nothing but a sob story then your chance of success will be limited. Getting a "pity donation" is a one time donation and you will quickly be forgotten and replaced by another organization that is offering more hope of success.
Also, I hate to be the one to break the bad news but, there is no one size fits all solution to creating success in all nonprofits! Each case is different and all nonprofits have different strengths and weaknesses. If you need help....I'm here to be a sounding board, just send me an email: john@minges.com. Also, make sure to vist my website www.nonprofitexpert.com for more information.
DISCLAIMER: This information is not intended to provide legal or accounting advice, or to address specific situations. Please consult with your legal or tax advisor to supplement and verify what you learn here.
Also, realize that just because you have Ms. X, who is a donor or maybe even on your board of your organization, and she is friends with Ms. Y, who is known in the community as very generous and donates lots of money to causes, does not mean you should have instant access to go knocking on her door and expect a huge contribution. You have to learn as a nonprofit to really work at building a relationship and EARNING the right to ask for a contribution! While it is true that people give to people, sometimes regardless of the cause, if you are looking for long term donors you're going to have to work a little harder!
Do people in your community really know that your organization exists? If not, then you need to be like any other good business and get the word out and advertise. Don't expect everything free either! Be creative! Do you have a newsletter? Are you talking at civic groups? Are you listed in the phone book? Do you run an ad in the newspaper? Do you have a billboard? What are you doing to create your point of difference between your nonprofit and all the others out there in your community?
One good way to cultivate new donors is to have an open house. Lots of hard work up front has to happen in order to get people to come out, but in doing this you are casting a large net asking people to come see what you are all about. Realize that just because someone might stop by does not make them an instant donor! Take it slow. Example: Most folks hate going into a store shopping and having a pushy salesperson, right? So you don't need to be the pushy salesperson in your nonprofit. Show your best side, make a good first impression so there will be a chance for another connection later. If possible get people to give you some information about themselves so you can follow up with them later. If nothing else just send them a card saying thanks for stopping by!
** Very Important** People want to be a part of a success and a winning team not a sinking ship!
If people come to your organization and get nothing but a sob story then your chance of success will be limited. Getting a "pity donation" is a one time donation and you will quickly be forgotten and replaced by another organization that is offering more hope of success.
Also, I hate to be the one to break the bad news but, there is no one size fits all solution to creating success in all nonprofits! Each case is different and all nonprofits have different strengths and weaknesses. If you need help....I'm here to be a sounding board, just send me an email: john@minges.com. Also, make sure to vist my website www.nonprofitexpert.com for more information.
DISCLAIMER: This information is not intended to provide legal or accounting advice, or to address specific situations. Please consult with your legal or tax advisor to supplement and verify what you learn here.
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